21% of website owners face low website traffic issues. Website is the powerhouse of your business and the success of a website is largely measured by its traffic. The more a website gets traffic, the more the chances of leads and sales.
Higher traffic is always the paramount goal of businesses, bloggers, and digital marketers. But the problem is “How to increase website traffic?”. To get more visitors and sales I made a precise list of ways to follow.
Table of Contents:
- Optimize your content
- Analyzing your website
- SEO Strategies
- Influencers
- Engaging with community
- Email Marketing Strategies
- Optimize your visuals
- Video Content
- Voice Search Optimization
- Promoting through social media
- Paid Advertising
- Social Media
- Optimize for Local SEO
- Art of Public Relations
- A/B Testing
- Conclusion
Optimize your Content:
Content is the foundation of any website. Content can be of any type blogs, or maybe articles about your product or service. By blogging, and publishing articles by targeting the right audience with keywords you can drive traffic to your website.
To target the right audience you first need to know about “buyer persona”. This will help you to create content relevant to your audience that automatically attracts them.
Conduct complete SEO keywords research, and use Google Analytics to find for what keywords or terms your website has already ranked in the past. Check which type of content your audience likes the most.
You can also use Google Console to analyze and see the appearance rate of your website in search results which keywords drive more traffic and the number of clicks you got from there.
Analyzing Your Website:
Before you go further the most important and necessary step is to analyze your website and learn about audience and demographics. Identify the strengths and weaknesses, enhance user experience, and audit it.
Make a list of everything about your target audience from their pain points, and needs to job titles.
It helps you to determine which page attracts the most traffic and why. You can use tools like Crazy Egg, and Moz to see where you are lacking. After this little reverse engineering, you can create content that gets your website more traffic.
SEO Strategies:
SEO is the backbone of organic traffic generation. Search engine optimization establishes your website and boosts online visibility.
On-page SEO:
On-page SEO includes the meta title, description, header, image alt text, internal links, and URL. It will help your website to get optimized and rank high on the Google search engine.
Use SEMrush, Screaming Frog, and Ahrefs-like tools for better on-page SEO.
Off-page SEO:
Off-page SEO is all about building relationships and establishing your website as a valuable resource. It includes building backlinks, social media properties, guest blogging, and brand mention.
The more reputable backlinks your website has the more your website ranks and gets traffic. In this way, you can increase the value of your website and generate leads and traffic.
Pro Tip: Use white-hat strategies and increase traffic.
Technical SEO:
Technical SEO is about user experience. It helps you to improve your website, make it accessible to search engines, and optimize for mobile devices.
Find and fix broken links, and pages through Google webmaster, optimize for meta tags, and add engaging H1 and brief introduction.
Website Traffic Influencers:
It’s a win-win strategy. Promoting your brand and content through influencers is one of the best and budget-friendly options to attract and drive more traffic.
The links, discount codes, giveaways, and reviews posted by renowned influencers are the quickest and most engaging ways to target a wide audience and drive traffic to your website.
Engaging with Community:
Community means your industry experts, customers, influencers, and other brands in your niche. When you actively engage with your community members the more people are aware of your brand the more traffic your website will get.
It’s a great way to drive traffic continuously to your site. Participating in Facebook group discussions, being active on public forums, and engaging actively with your followers on social media help you achieve brand recognition and boost traffic.
Email Marketing Strategies:
Email is the old and one of the great ways to interact with the audience and increase website traffic. You can promote your content, and service, and inform about the release of new products by sending emails to your current audience. This way you cannot target a broad audience but generate more leads by the existing audience.
Emails can be of two kinds either containing useful content or insights or promotional emails highlighting specific events.
Promote your Email-Newsletter:
Sign-up Emails: Publish newsletters that include sign-up forms on your website. If your content in the newsletter is valuable and your audience likes it a great way to boost traffic.
Content Offers: Publish and promote content that only be accessible via the email address of the user. Include a strong CTA that nudges users to take action.
Optimize your Visuals:
High-quality visuals make your website more appealing and enhance user experience. Search favors more indexing words than images and videos. Optimize visuals and make sure that every image and video includes short alt text describing the picture to give search engine text alternatives to interpret.
Your visuals must be of high quality and also maintain their loading time. It improves search engine visibility, increases click-through rates, and fosters site visits.
Website Traffic Video Content:
Video Marketing and promoting your brand through videos is the most efficient route to attract visitors. A report by Statista shows that 77% of internet users consume video content.
That means it is the golden ticket for you. You can use and create Facebook stories, feeds, YouTube videos, shorts, Instagram reels, and many more to garner clicks and get traffic.
Voice Search Optimization:
As the use of voice search assistants like Alexa and Siri is increasing day by day it has become more important to optimize for it. 58% of consumers use voice search and it becomes a key player.
It allows users to find your page conveniently and speed up the process. There are some ways by which you can optimize it efficiently.
Use long-tail keywords: Try to use more long-tail keywords in your website content. Most people when searches they likely to speak in full sentences.
Direct answers: The answer you write should be clear and focused.
Optimize for feature snippet: Users favor concise and clear answers as same as voice assistants like Alexa and Siri.
Promoting through Social Media:
Promoting through social media is not new but it’s one of the most effective ways to engage and increase website traffic. Use different features of social media platforms like LinkedIn posts, Instagram reels, etc.
What is the key? The key to success is to be the first one to use new features. The algorithm favors more those who adopt the new features earlier.
For example, Instagram adds reel options to create short videos to promote your content effectively.
Try to add value as much as you can, and don’t try to spam your audience. It will just waste your money and effort. Create content that provides value and speaks directly to your audience.
Website Traffic Paid Advertising:
Paid advertising is a strategy to attract more eyeballs and increase traffic rates. In this, you have to pay to display your content on specific platforms.
It targets a wide range of audiences and increases the chances of potential leads. It includes pay-per-click ads, contests, guest posting, and giveaways.
For a successful advertising strategy, you need to understand and test which site or platform is the best fit for you.
Social Media:
Test and try different social media channels and see where you get more results. This will help you to decide where you need to spend time and effort.
When you are posting on social media make sure that when a user clicks on it it will directly lead them to a targeted page. It maintains a balance between what they click on and where you lead them.
Optimize for Local SEO:
Let’s say you are a seafood restaurant owner. So when someone in your geographical area searches for seafood your restaurant will pop up to the top.
Google algorithm also shows results first that are local so make sure to optimize this for more visitors.
Art of Public Relations:
You may have the best website but if you don’t drive traffic to it, no one will know how great it is. Strategic public relations campaigns help you to get more noticed by new prospects and partners in your niche. There are certain ways by which you can improve your public relations.
- Publishing a press release
- Appearing on TV
- Being featured in an article
- PR Campaigns
- Talking on the radio
Another thing in this is when your client adds a review or testimonial there about your brand. It builds credibility and trust.
A/b Testing:
After building strategies, you should know how to test and analyze them. To analyze which one works better you have to use the A/B testing method.
Test, Test, and again Test. It helps you to find the weak points and allows you to improve your strategy. You can create content more precisely and increase your website traffic.
Website Traffic Conclusion:
Try all these techniques and strategies to get excellent results. Stay up-to-date with the algorithm changes and improve your strategies according to them.
This comprehensive guide will help you to increase your website traffic effectively. Whether you apply one strategy or all these together this will surely boost your web traffic.
By the way, which traffic-driving strategy do you like the most and going to try today?